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How to Make Your Business Appear on Google: Step-by-Step Guide for Beginners

Is your business not showing up on Google? This article is for you.

Imagine someone is searching for exactly what you offer… but your business does not appear on Google.
That means missed opportunities, fewer customers and sales ending up in the hands of your competition.

The good news: making your business appear on Google is easier than it seems, even if you don’t know much about technology.
Here we explain step by step how to do it and why it’s so important to get started now.

Step 1: Create or Claim Your Google Business Profile

The first step to appear in local results and on Google Maps is to have a Google Business Profile account.

✅ How to do it?

Go to google.com/business
Sign in with your Google account.
Search for your business. If it already exists, claim the profile. If not, create it from scratch.
Complete the information:
- Business name
- Address (or service area if you provide home delivery)
- Phone number and website
- Category (choose the most representative)
- Hours and real photos

Having a complete profile increases your chances of appearing in relevant searches by up to 70%.

Step 2: Verify Your Business

Google needs to make sure you are the owner. To do this, they will send you a postcard, email, or conduct a video call, depending on the case.

You will not be able to appear publicly until you complete verification.

Step 3: Optimize Your Profile

A basic profile is not enough. You need to stand out from your competition.

🛠️ Best practices:

Upload real, high-quality photos regularly
Post updates, promotions or events
Respond to all reviews (positive and negative)
Enable messaging via WhatsApp or chat
Ensure your information is always up to date

Step 4: Get Reviews from Your Customers

Reviews not only build trust, they also influence your local ranking.

💡 Ideas to get them:

Ask your best customers to write a review
Share a direct link on WhatsApp or social media
Offer a small incentive (discount, small gift) to those who help you

Step 5: Create an Optimized Website

Although not mandatory, having a website reinforces your authority and increases your chances of ranking on Google.

🧱 Basic elements your site should have:

Professional, responsive and fast design
Clear homepage
Visible contact information
Blog with useful content (for SEO)
Links to your social profiles and Google Maps

Frequently Asked Questions

❓Can I appear on Google if I don’t have a physical location?

Yes. You can register your business as a “service area,” without displaying a physical address.

❓How long does it take to appear?

Once verified, Google may show your business within 1 to 5 business days.

❓Is it free?

Yes. Creating and maintaining your Google Business Profile is completely free.

Conclusion: If you’re not on Google, you’re losing customers

Not appearing on Google is like not existing for hundreds (or thousands) of people who are searching for you right now.
It’s free, simple, and can make the difference between stagnating and growing.

👉 Would you like to digitalize your business? At imSoft we help you.
We create optimized websites, SEO strategies, Google Ads campaigns and digital marketing plans so your business not only appears but truly stands out.

Contact us today and start gaining real visibility.